Helping
innovative companies
bring technology
to market

Harvest Engagement is a B2B tech marketing consultancy that helps growing companies become high-growth companies.

GET IN TOUCH

The Benefits of  
product marketing plans reach all departments

Product teams sharpen their understanding  of current and future clients

Engineering teams reduce rework and build  products customers want to buy

Marketing teams generate qualified leads that convert quickly

Sales teams build pipeline and shorten their sales cycle

And across the organization, extraneous  work is removed thanks to increased clarity around target markets and the needs of those markets

1

YOUR CHALLENGE

You’ve innovated faster than you’ve communicated to the market.

You built a product that will make the world a better place but you haven't caught the attention of the mainstream market of potential buyers.  

That might be because you haven't segmented the market in a way that allows you to capture a dominant share.  

OUR
SOLUTION:

Untangle
tecH

We create the product marketing foundation that could serve as the north star for your product, marketing, and sales teams for the next 2-3 years. Take our Free Assessment to learn more about this comprehensive solution and how it might help your business reach the next growth milestone, or check out our Services page for more.
1
2

YOUR CHALLENGE

You’re ready to invest in marketing but you aren’t sure if you need to hire an agency or bring a whole marketing team inhouse.
Marketeam Building

YOUR
SOLUTION

Expert guidance for who or what to hire, when to hire, how to spend, and what results you should expect for your investments. Or, we can be your liaison to your marketing agency, translating your product story into marketing content the agency can use to build your assets.
Marke-tech-tor
2
3

YOUR CHALLENGE

You spend too much time editing pitch decks and reworking your value story.
You’re Off Pitch

YOUR
SOLUTION

Stop spending countless hours tweaking content that doesn’t compel the market to buy. With an expertly-written enterprise story, you will have the basis for every sales deck, elevator pitch, and talk track your teams need to close deals and reach the mainstream market.
An Enterprise Story
3
1

YOUR CHALLENGE

You’ve innovated faster than you’ve communicated to the market.

You built a product that will make the world a better place but you haven't caught the attention of the mainstream market of potential buyers.  

That might be because you haven't segmented the market in a way that allows you to capture a dominant share.  

OUR
SOLUTION

We create the product marketing foundation that could serve as the north star for your product, marketing, and sales teams for the next 2-3 years.

Take our Free Assessment to learn how this comprehensive solution could help your business reach its next growth milestone, or check out our Services page for more.
1
2

YOUR CHALLENGE

Because you don't have a marketing team or an agency to produce sales enablement materials, your engineering and product teams have to spend a lot of time on sales calls or in trainings with sales team members.

You're ready to invest in marketing but you aren’t sure if you need to hire an agency or bring a whole marketing team in-house.


OUR
SOLUTION

We provide the expert guidance for who or what to hire, when to hire, how to spend, and what results you should expect for your investments.

If you know you need to outsource your marketing to an agency, we can be your liaison and translate your product story into marketing content the agency can use to build assets.
2
3

YOUR CHALLENGE

You spend too much time editing pitch decks and reworking your value story.

Meanwhile, your sales team is saying that they don't have the materials they need to close deals.

OUR
SOLUTION

We will craft an enterprise story that will serve as the basis for ALL of your sales enablement and marketing materials going forward.

When finished, you will have the compelling content to populate every sales deck, elevator pitch, and talk track.
3

YOUR
CHALLENGE

You’ve innovated faster than you’ve communicated to the market.

You built a product that will make the world a better place but you haven't caught the attention of the mainstream market of potential buyers.  

That might be because you haven't segmented the market in a way that allows you to capture a dominant share.  
MORE DEV THAN REV

OUR
SOLUTION

We create the product marketing foundation that will serve as the north star for your product, marketing, and sales teams for the next 2-3 years. Take our Free Assessment to learn more about this comprehensive solution and how it might help your business reach the next growth milestone.
Untangle Tech:  the custom productmarketing guidebook

YOUR
CHALLENGE

Because you don't have a marketing team or an agency to produce sales enablement materials, your engineering and product teams have to spend a lot of time on sales calls or in trainings with sales team members.

You're ready to invest in marketing but you aren’t sure if you need to hire an agency or bring a whole marketing team in-house.
MORE DEV THAN REV

OUR
SOLUTION

We provide the expert guidance for who or what to hire, when to hire, how to spend, and what results you should expect for your investments.

If you know you need to outsource your marketing to an agency, we can be your liaison and translate your product story into marketing content the agency can use to build assets.
Untangle Tech:  the custom productmarketing guidebook

YOUR
CHALLENGE

You spend too much time editing pitch decks and reworking your value story.

Meanwhile, your sales team is saying that they don't have the materials they need to close deals.
MORE DEV THAN REV

OUR
SOLUTION

We will craft an enterprise story that will serve as the basis for ALL of your sales enablement and marketing materials going forward. When finished, you will have the compelling content to populate every sales deck, elevator pitch, and talk track.
Untangle Tech:  the custom productmarketing guidebook

3 INSIDER SECRETS

THAT ALL GREAT PRODUCT MARKETERS KNOW

A great product does not guarantee a great product launch.

Remember New Coke? (If not, ask your parents.) The year was 1985, and Coke was starting to lose ground to the sweeter-tasting Pepsi. In response, the folks at Coke developed a sweeter version of their original product and held blind taste tests across the country. Much to the delight of Coke executives, the average regular Coke drinker blindly selected the not-yet-released New Coke over original Coke AND over rival Pepsi! Woohoo! What a story this would be! Unfortunately, this is where things went sideways for Coke...

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01
You must meet your customers where they are TODAY, not where you want them to be.

In today’s fast-moving tech landscape, the allure of creating disruptive products often drives innovation. However, one of the most common mistakes companies make is marketing and selling futuristic products to customers who are not yet ready to adopt them. The key to success isn’t just building groundbreaking technology—it’s meeting customers where they are in their buying journey and addressing their current needs not...

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02
Never forget the golden rule of marketing: 
know your audience.

Knowing your audience is more than just understanding their industry; it’s about diving deep into their specific challenges, workflows, and limitations, and asking them WHY they prefer one product over another. Unfortunately for product developers, there are countless examples of modern-day buyers preferring “lesser” products because of an intangible reason that has absolutely nothing to do with the product itself. Thankfully these ...

Read More >
03

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