The Benefits of
product marketing plans reach all departments
Product teams sharpen their understanding of current and future clients
Engineering teams reduce rework and build products customers want to buy
Marketing teams generate qualified leads that convert quickly
Sales teams build pipeline and shorten their sales cycle
And across the organization, extraneous work is removed thanks to increased clarity around target markets and the needs of those markets
YOUR CHALLENGE
You built a product that will make the world a better place but you haven't caught the attention of the mainstream market of potential buyers.
That might be because you haven't segmented the market in a way that allows you to capture a dominant share.
OUR
SOLUTION:
Untangle
tecH
YOUR CHALLENGE
YOUR
SOLUTION
YOUR CHALLENGE
YOUR
SOLUTION
YOUR
CHALLENGE
You built a product that will make the world a better place but you haven't caught the attention of the mainstream market of potential buyers.
That might be because you haven't segmented the market in a way that allows you to capture a dominant share.
OUR
SOLUTION
YOUR
CHALLENGE
You're ready to invest in marketing but you aren’t sure if you need to hire an agency or bring a whole marketing team in-house.
OUR
SOLUTION
If you know you need to outsource your marketing to an agency, we can be your liaison and translate your product story into marketing content the agency can use to build assets.
YOUR
CHALLENGE
Meanwhile, your sales team is saying that they don't have the materials they need to close deals.
OUR
SOLUTION
3 INSIDER SECRETS
THAT ALL GREAT PRODUCT MARKETERS KNOW
Remember New Coke? (If not, ask your parents.) The year was 1985, and Coke was starting to lose ground to the sweeter-tasting Pepsi. In response, the folks at Coke developed a sweeter version of their original product and held blind taste tests across the country. Much to the delight of Coke executives, the average regular Coke drinker blindly selected the not-yet-released New Coke over original Coke AND over rival Pepsi! Woohoo! What a story this would be! Unfortunately, this is where things went sideways for Coke...
In today’s fast-moving tech landscape, the allure of creating disruptive products often drives innovation. However, one of the most common mistakes companies make is marketing and selling futuristic products to customers who are not yet ready to adopt them. The key to success isn’t just building groundbreaking technology—it’s meeting customers where they are in their buying journey and addressing their current needs not...
Knowing your audience is more than just understanding their industry; it’s about diving deep into their specific challenges, workflows, and limitations, and asking them WHY they prefer one product over another. Unfortunately for product developers, there are countless examples of modern-day buyers preferring “lesser” products because of an intangible reason that has absolutely nothing to do with the product itself. Thankfully these ...
GET IN TOUCH
Tell us what’s on your mind. We’d love to hear from you.