How healthcare SaaS marketing teams build Long-Term Buyer Engagement

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Where healthcare SaaS marketing teams learn better ways to generate Growth

GET IN TOUCH

You can avoid the critical marketing mistakes that made other promising companies dissolve.

Harvest Engagement is on a mission to empower C-suite executives, sales and marketing teams by sharing a new way to drive growth and generate demand. The resulting processes not only improve company revenue, but can resolve the challenges that naturally exist between sales and marketing organizations.

You can avoid the critical marketing mistakes that made other promising companies dissolve.

Harvest Engagement is on a mission to empower C-suite executives, sales and marketing teams by sharing a new way to drive growth and generate demand.

The resulting processes not only improve company revenue, but can resolve the challenges that naturally exist between sales and marketing organizations.‍

  • Learn how to segment and sequence a target market and its adjacent markets so that deal velocity grows without stalling.

  • Discover the intersections of influence between verticals and plan for 18+ months out to support sales forecasting.

  • Prepare for market expansion by identifying when, where, and how to attract the buyers who will advocate for you with their peers.

"I've worked with Molly Miles (founder, Harvest Engagement) twice in the last 12 years and you won't find a better marketing mind in healthcare anywhere. She is a world class marketer who knows the deepest parts of healthcare and the challenges facing the various industry constituents: from providers to payers to pharmacies and patients. We hired Molly and saw immediately the benefit of her leadership, marketing capabilities, and industry acumen. As an added bonus, Molly is a blast to work with.”

David Henriksen
Chief Growth Officer for ChronicCareIQ & Former GM for McKesson PPS

"Molly's passion for marketing is contagious, which makes her highly influential in guiding teams and companies toward success. She brings a fresh, enthusiastic, and optimistic approach to marketing leadership, along with a genuine quality that is often lacking in executives at her level. Her ability to identify strengths—both obvious and hidden—and to bring out the best in team members at all levels is unparalleled.”

Travis Froehlich
Senior Director of Brand Marketing & Corporate Communications for Availity

Testimonial

"I've worked with Molly Miles (founder, Harvest Engagement) twice in the last 12 years and you won't find a better marketing mind in healthcare anywhere. She is a world class marketer who knows the deepest parts of healthcare and the challenges facing the various industry constituents: from providers to payers to pharmacies and patients. We hired Molly and saw immediately the benefit of her leadership, marketing capabilities, and industry acumen. As an added bonus, Molly is a blast to work with.”
 - David Henriksen, Chief Growth Officer for ChronicCareIQ & Former GM for McKesson PPS

Testimonial

‍"Molly's passion for marketing is contagious, which makes her highly influential in guiding teams and companies toward success. She brings a fresh, enthusiastic, and optimistic approach to marketing leadership, along with a genuine quality that is often lacking in executives at her level. Her ability to identify strengths—both obvious and hidden—and to bring out the best in team members at all levels is unparalleled."
- Travis Froehlich,  Senior Director of Brand Marketing & Corporate Communications for Availity

There's a better way to generate demand.


Watch this tutorial to learn more.

watch preview
1

YOUR CHALLENGE

You’ve innovated faster than you’ve communicated to the market.

You built a product that will make the world a better place but you haven't caught the attention of the mainstream market of potential buyers.  

That might be because you haven't segmented the market in a way that allows you to capture a dominant share.  

OUR
SOLUTION:

Untangle
tecH

We create the product marketing foundation that could serve as the north star for your product, marketing, and sales teams for the next 2-3 years. Take our Free Assessment to learn more about this comprehensive solution and how it might help your business reach the next growth milestone, or check out our Services page for more.
1
2

YOUR CHALLENGE

You’re ready to invest in marketing but you aren’t sure if you need to hire an agency or bring a whole marketing team inhouse.
Marketeam Building

YOUR
SOLUTION

Expert guidance for who or what to hire, when to hire, how to spend, and what results you should expect for your investments. Or, we can be your liaison to your marketing agency, translating your product story into marketing content the agency can use to build your assets.
Marke-tech-tor
2
3

YOUR CHALLENGE

You spend too much time editing pitch decks and reworking your value story.
You’re Off Pitch

YOUR
SOLUTION

Stop spending countless hours tweaking content that doesn’t compel the market to buy. With an expertly-written enterprise story, you will have the basis for every sales deck, elevator pitch, and talk track your teams need to close deals and reach the mainstream market.
An Enterprise Story
3
1

YOUR CHALLENGE

You’re a young company or you're newly acquired and you've innovated faster than you’ve communicated to the market.

You built a product that will make the world a better place but you haven't caught the attention of the mainstream market of potential buyers.  

 

OUR
SOLUTION:

Untangle tech

We create the product marketing foundation that could serve as the north star for your product and marketing teams for the next 2-3 years.

How strong is your product marketing foundation? Get your FREE SCORE and learn how our comprehensive solution could help your business reach its next growth milestone.

Check out our Services page for more.
1
2

YOUR CHALLENGE

You spend too much time editing pitch decks and reworking your value story.

Meanwhile, your sales team is saying that they don't have the materials they need to close deals.


OUR
SOLUTION:

An Enterprise Story

We will craft an enterprise story that will serve as the basis for ALL of your sales enablement and marketing materials going forward.

When finished, you will have the compelling content to populate every sales deck, elevator pitch, and talk track.

Check out our Services page for more.
‍
2
3

YOUR CHALLENGE

Despite everyone's best efforts, the volume and velocity of deals in the funnel have slowed dramatically. The marketing activities that worked so well at first are now failing to produce the MQLs that the sales team requires.

Sales and marketing are frustrated and leadership is looking for a fix, fast.

OUR
SOLUTION:

Go-to-market Guidance

We are in the business of helping internal sales and marketing teams gain alignment. In this engagement, we deliver a robust product marketing playbook that your current and future sales and marketing teams can use to grow double-digit revenue.

Check out our Services page for more.
3
01
02
03

YOUR
CHALLENGE

You’ve innovated faster than you’ve communicated to the market.

You built a product that will make the world a better place but you haven't caught the attention of the mainstream market of potential buyers.  

That might be because you haven't segmented the market in a way that allows you to capture a dominant share.  
MORE DEV THAN REV

OUR
SOLUTION

We create the product marketing foundation that will serve as the north star for your product, marketing, and sales teams for the next 2-3 years. Take our Free Assessment to learn more about this comprehensive solution and how it might help your business reach the next growth milestone.
Untangle Tech:  the custom productmarketing guidebook

YOUR
CHALLENGE

Because you don't have a marketing team or an agency to produce sales enablement materials, your engineering and product teams have to spend a lot of time on sales calls or in trainings with sales team members.

‍You're ready to invest in marketing but you aren’t sure if you need to hire an agency or bring a whole marketing team in-house.
MORE DEV THAN REV

OUR
SOLUTION

We provide the expert guidance for who or what to hire, when to hire, how to spend, and what results you should expect for your investments.

If you know you need to outsource your marketing to an agency, we can be your liaison and translate your product story into marketing content the agency can use to build assets.
Untangle Tech:  the custom productmarketing guidebook

YOUR
CHALLENGE

You spend too much time editing pitch decks and reworking your value story.

Meanwhile, your sales team is saying that they don't have the materials they need to close deals.
MORE DEV THAN REV

OUR
SOLUTION

We will craft an enterprise story that will serve as the basis for ALL of your sales enablement and marketing materials going forward. When finished, you will have the compelling content to populate every sales deck, elevator pitch, and talk track.
Untangle Tech:  the custom productmarketing guidebook

PRO TIP: segment the market to create demand

Take these 3 steps to build a sustainable market demand for your healthcare technology product.  

1. IDENTIFY THE TARGETS WITH THE MOST PAIN

Find the segments with the most need / pain ...or risk wasting effort on leads that will languish in the sales funnel and never close.

2. NARROW THE SCOPE TO GROWING MARKETS

Narrow that list to segments with long-term sustainable growth ...or risk running out of potential buyers.

3. ALIGN RESOURCES AROUND A SINGLE MARKET

Align budgets and resources around a single market until you create a referenceable base ...or risk losing all sales momentum.

GET IN TOUCH

Shoot us an email at hello@harvestengagement.com, or fill in this form. We’d love to hear from you.

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Harvest Engagement, LLC.
P.O. BoX 173
Ponte Vedra Beach,
 Fl 32082

hello@harvestengagement.com

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