Harvest Engagement was founded by Molly Miles, a seasoned marketing leader with experience guiding nearly every marketing function including product marketing, brand marketing, demand generation, public relations, competitive intelligence, and corporate communications. After more than 25 years in B2B marketing and HIT marketing, Molly opened Harvest Engagement in order to focus on the aspects of marketing that she finds the most exciting and impactful: product marketing and storytelling.
Professional Degrees, Certifications, and Memberships
- Level 5 Certified (Foundations, Market, Launch, Build, Price) from the Pragmatic Institute
- Certification in Voice of the Customer Studies in Business Markets from Pennsylvania State University, Smeal College of Business
- Certification in Marketing Strategy from The Ohio State University, Fisher College of Business
- Member, National Speakers Association
- Bachelor of Arts in English, University of Missouri
TIMELINE OF MOLLY MILES
1983
Receives the dreaded “Speak and Spell” from Santa for Christmas. Hates spelling. Hates the Speak and Spell. For a moment, hates Santa.
1997
With no credit to the Speak and Spell, evolves into an expert speller. Graduates from the University of Missouri with a bachelor’s degree in English.
1997
As a recent college graduate with no real-world experience, eagerly accepts the first job that's offered and joins a local marketing agency. Quickly realizes that she's landed where she belongs, doing exactly what she was meant to do.
2002
Hired by McKesson’s U.S. Pharma division as a marketing manager.
2005
Establishes the AccessHealth brand at McKesson.
2008
Builds the McKesson Reimbursement Advantage brand.
2012
Leaves McKesson’s U.S. Pharma division for McKesson’s HIT business. Is promoted to Executive Director of Marketing for McKesson Physician Practice Solutions.
2013
Joins Wellcentive, a population health management SaaS provider, as their VP of Marketing.
2015
Recruited to join Availity as VP of Marketing. Later promoted to Chief Marketing Officer.
2016
Becomes a mentor through Big Brothers and Big Sisters’ Achievers for Life program.
2018
In order to drive sales, creates Availity Connects: a boutique, invite-only conference for the payer and provider markets. Over the next six years Availity Connects grows to be the most sought-after ticket among health plan executives. Today, “Connects” remains the company’s flagship event and its most successful lead-nurturing initiative.
2021
Co-authors the confidential information presentation (CIP) to prepare for Availity's recapitalization.
2022
Joins the board of The Ronald McDonald House of Jacksonville, Florida.
2023
Applies the "20-seconds-of-insane-courage" rule to change her life; resigns from Availity to take a long-postponed sabbatical from the workforce. Plays with her kids. Takes long walks with her husband. Collects over 1,000 shark teeth from the beach. Travels. Reads.
2024
Realizes she needs to go back to work because she can't shake the feeling that there's a better way to run product marketing in B2B tech. Imagines what would happen if the best practices from the Pragmatic Institute, the principles of the Product Adoption Lifecycle, concepts from The Blue Ocean Strategy and Storybrand's SB7 Framework were combined.
2024
After months of research, drafts a new model for product marketing to help B2B tech companies become high-growth companies. Launches Harvest Engagement. Does not buy her children Speak and Spells for Christmas.
